IMPROVING THE QUALITY AND REACH OF IAG

Founder and Chief Executive Johnny Rich, summarises how Push supports school careers programmes through the IAG model (information, advice, guidance). “The distinction between the three is interesting and important. Information, I would argue, is facts – data and statistics, indisputable details.

Advice, meanwhile, happens whenever an opinion creeps into the delivery of information. And if it's well-informed opinion, it's expert advice. ​However advice doesn't relate personally to the individual getting it. That would be when it becomes guidance – where information and advice is bent to the individual circumstances of the person who needs it. 

​Guidance is a skilled practice, best done by professionals who take the lives and futures of people into their charge and, if they do their job well, set them on a brighter path." Through our inspirational sessions, we inform and advise students on the options available to them and how they can go about achieving their goals. They leave us fired up and ready to engage with the school’s career service for individual guidance.

https://www.theguardian.com/higher-education-network/blog/2012/jan/18/improving-iag ​